Digital Mara We are the LARGEST transit Out-of-Home and Digital-Out-Of-Home ADVERTISING media company in Kenya. +254759333333 info@digitalmara.co.ke

ADVERTISING

On The Standard Gauge Railway Network

ABOUT THE

Standard Gauge Rail Network

The Mombasa–Nairobi Standard Gauge Railway is a standard-gauge railway in Kenya that connects the large Indian Ocean city of Mombasa to Nairobi, the country's capital and largest city. The Madaraka Express train service between Nairobi and Mombasa is currently operational with two trains leaving Mombasa SGR Terminus and another two leaving Nairobi SGR Terminus daily with one train stopping over the other seven stations across the network. The Inter-city Train is an express train between Nairobi and Mombasa while the County Train will make stops at the intermediate stations namely; Mariakani, Maisenyi, Voi, Mtito Andei, Kibwezi, Emali and Athi River.

The Standard Gauge Rail Network - Madaraka Express.

Advertising on the SGR Property

The booming hum of a locomotive barreling down the SGR tracks, the bustling movement of commuters, the quiet lull of a taxi ride to your final destination—as humans, we are almost constantly in motion. Wherever you go, you probably use some form of transit to take you from point A to point B.

That’s where transit advertising comes in.

Beyond the traditional media display boards, there’s plenty of structural space for engaging with your customers as they’re en route for holiday or business travel. Media buyers, SMEs' and brands can invest in smaller, interactive screens, large posters, or any mix of advertising media—we have room for you to explore what works best for each campaign. Train advertisements offer something other areas might not due to their more specialised demographics. Signage, posters, and displays are available in train stations and in-train branding.

GLAS PANEL BRANDING

Glass Panel Partitions

Our comprehensive property portfolio has over 2,200 glass panel dividers across the SGR network stations. These include Waiting Areas, Food Courts, General and First Class Dividers, and traditional walkway panel formats. The glass panel partition sites offer brands great ROI advertising sites in high-profile long dwell time locations.

Nairobi SGR Terminus Ticket Area Branding

TICKET GATE BRANDING

Ticket Areas & Gates

Ticket gate advertising is an excellent opportunity for brands to stand out in a busy station environment. They have an estimated 60,000 eyeballs impact on a month-to-month ad campaign in the Standard Gauge Rail Network Stations. What makes Ticket area advertising even more appealing, is that it doesn’t matter what industry sector you’re in. Moreover, it is particularly effective when the brand targets commuters and enables brands to create local, regional or national campaigns.

WALL BRANDING

Wall Branding Spaces

Long dwell times of up to 1 hour as commuters wait to board and gender targeting opportunities allow brands to target various audiences with different messages. These can be done through the station network walk paths and high-dwell-time boarding areas.

Digital Advertising LED screen at the SGR

DIGITAL ADVERTISING SCREEN

Digital Advertising Network

Across our comprehensive property portfolio, we have approximately 52 Digital Advertising screens which we manage. These include traditional advertising and digital formats. The digital network sites offer brands a variety of digital network advertising opportunities in high-profile transit stations and train-boarding waiting and departure areas. The SGR digital network coverage cuts across 52 forecourts or train boarding platforms. Per forecourt over 42,000 consumers will walk through your message every week.

PLATFORM BRANDING

Station Dominion Branding

Train station overhead dominion available to advertise in the SGR is one of the most effective advertising locations. It connects with over 200,000 commuters journeying each year in the 7 stations and inter-county stop-overs throughout the network. Moreover, these Train station dominions advertise brand awareness to professional, affluent commuters on their commute, and inform through Portraits, large formats and WOW Wall imagery.

Digital Mara Experiential & exhibition stand

EXPERIENTIAL SERVICES

Promote, Exhibit, Experience

With four cross-country commuter journeys made daily, one of the best ways to reach your audience is directly in our SGR stations in Nairobi and Mombasa. They provide experiential exhibits and activities in the extended dwell-time areas of the terminus as commuters wait to board the train and leave the stations. We work together with the Kenya Railways Corporation to provide an exhibition.

GLASS PANEL BRANDING

SGR Escalator & Lift

Train Branding involves advertising on the SGR's long dwell-time areas through the train network. These include the escalators and lifts, exit and entry walkways as well as our first-class passenger waiting areas. With the increase of daily commuters travelling, the movement pathways can be extremely beneficial for any brand messaging.

SGR Train Interior seat Head rest Branding

COACH INTERIOR BRANDING

Coach Seat Cover & Table Branding

Long ride times and commuter frequency on the SGR trains allow your message to resonate with commuters. The coach seat covers and table branding target travellers, including corporate decision-makers and executives, with high-impact ads. For daily commuters, your message can be seen twice a day, and more than 20 times a month. Train headrests and seat tabletops being one of the most cost-effective advertising mediums, cover some of the most diverse commuter demographics moving between Nairobi and Mombasa.

COMMUTER PATHS BRANDING

Paths, Platform & Tunnels

Ticket Media Branding is globally recognised as the leading authority on ticket advertising of all descriptions and provides a central resource for brands. The SGR has 42 Ticket Vending Machines across our station network, with each station having 6 ticketing machines, with the opportunity to promote your product to customers while they purchase their tickets.

SGR luggage trolley banding and advertising

TROLLEY BRANDING

Trolley Advertising

Advertising on the Train station trolleys is a form of mobile communication capable of actively attracting attention and reaching thousands of domestic travellers and international tourists. The ad is seen not only from the user side but also includes many people moving around it. Advertising Maquette is printed with a dedicated decal, so it has beautiful colours, displays sharp images, and highlights products, services and brands.

PILLAR WRAPS

Pillar Wraps

Sometimes called "Ad-Pillars". Pillar Wraps have become possibly the most influential items in our SGR train network media range of products. By wrapping ads on pillars in several station locations, advertisers can create an effect that will have a high impact on commuting consumers through the stations. Making good use of the upper, centre-eye level of a station pillar and combined with the spaces between pillars, pillar wraps can be several meters long depending on the station infrastructure. These ads are often used for event notification, brand showcases and the like through the station areas or the rail network.

SECURITY TENT BRANDING

Screening Tent Branding

Dedicated spaces at the entrances to all the SGR screening stations and tents are earmarked on the inside and the outside, and spaces to place advertisements on the station ground and entry corridor to rake in revenue for the brand messaging and brand awareness. The SGR screening tents have a daily pass-through rate of 15-20 minutes, which is the longest brand view time. Moreover, the SGR network system has an annual ridership of 200,000 passengers, thereby providing a platform for your brand to target thousands of consumers through tent screening.

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Digital Mara Media is Kenya's largest Digital and Transit Outdoor advertising media company. We are proud to be the exclusive advertising partners for the Kenya Railways Corporation, enabling them to meet the advertising demand from media buyers - connecting their clients with their vast commuter audience.

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